Facebook has changed once again, no surprise there! But this time they made huge improvements to the mobile app. Facebook has been changing the design of its mobile brand pages. This new design has been focused around interaction instead of content, which is easily accessible at the top of the page. New changes to the Facebook web page are coming soon!
Facebook took a different approach by changing their site to be more mobile friendly. More than half of Facebook users access their profiles through their mobile devices, so the change has already proven to be more user friendly.
Can you handle all the changes in less than one week? Facebook has made yet another change to their website! They have created a new layout for your timeline. Originally, this design was being tested in New Zealand, but now has now expanded to affect all users.
Your timeline navigation will now be located in the top right corner. The "About Me" information will now have its own box below your profile picture. Your name will be placed next to your profile picture overlaying your cover photo. Also, there will be a new section added that allows your to add music, movies, books and TV shows that interest you in the form of apps, placing them right alongside your photos and your friends list.
Facebook said the new layout will allow more customization to your profile. Different apps, such as, Netflix or Goodreads will show what movies you've been watching or books you've been reading. This new look is expected to be in affect within the next couple of weeks.
This means great news for advertisers! Because of the focus on images, businesses will have a better opportunity to grab the attention of their consumers. This also means that businesses pages will have a more attractive look to them. Along with consumers, business pages will be able to customize their profiles too, allowing them to give the consumers more of what they want.
The ADDY Awards have announced their 2013 winners, among them Disney’s Yellow
Shoes Creative group and Hard Rock Café took home multiple awards.
The
ADDY Awards are organized yearly by the local chapter of the American
Advertising Federation. This group selects and recognizes the talent and hard
work that go into Orlando ads and celebrates the creative excellence and achievements in our advertising community!
The ADDY Awards are unique among advertising and creative
competitions since they include three levels of judging: local, regional, and
national. The local ADDYs are given based on the competition in Orlando,
which makes it easy to see how well local competitors do. This also allows to
local competitors to compete regionally and nationally based on their success!
Orlando ad spending has increased throughout
the first quarter but despite previous quarters experiencing sluggish markets. Both
TV and radio have seen spending gains in numerous categories this quarter.
TV spending was up 10 to 15 percent in
January, and it’s expected to be up at least 10 percent year-to-year for the
remainder of the quarter.Large categories including auto, financial,
telecom and furniture have all
increased spending by double-digit percentages versus a year ago,
putting a squeeze on inventory.
Prime-time and news day-parts have the
highest demand this year, but other day-parts will also pick up in coming
months. With predictions for a strong second quarter the market should remain
healthy.
Radio spending has also been ahead year
over year throughout the first and second quarters, despite pricing being down as
compared to a year ago.Financial, retail and auto advertisers have all increased radio spending this
year.
From Dec. 6 to Jan. 2, WMGF averaged a 13.6
portable people meter rating in its holiday season, according to Arbitron, more
than five points ahead of the No. 2 station WPOZ-FM, which averaged an 8.5.Stations owned
by Clear Channel and Cox perform the best; In December those companies
accounted for seven of nine top Orlando stations.
BlackBerry and Best Buy are two struggling companies with a
whole lot in common when it comes to their failing business models and slump in
stock sales. Now they are also two companies who have recently given the world
two terrible Super Bowl 2013 ads which don’t seem to have much hold on
consumers.
BlackBerry’s recent introduction of its new Z10 smartphone,
which was unveiled last week was intended to keep its current customers engaged
with the brand while enticing its former customers to return. The product
itself could be what BlackBerry desperately needs to get back on track, and
with the right ad campaign, they could have done so. But instead of showing
consumers what their product does, BlackBerry did a full 180 and gave us this
monster of an ad.
Meanwhile, Best Buy featured an ad which portrays Amy Poehler as
a shopper, harassing a sales associate with personal questions. The ad has
hints of humor but confuses consumers with non-direct messages and endless
questions on what seems to be hundreds of products. With the tagline, “Thousands
of Experts Ready to Help,” One would think the commercial would showcase the
expert actually answering questions, instead our expert stands dumbfounded and speechless
in the wake of the inquisitive tornado that is Amy Poehler.
With Super Bowl 2013 ads being said to average $4 million
dollars for each 30-second spot, big box stores like Best Buy battling online competition,
and BlackBerry fending off the ever growing iPhone following, it is clear that
neither company should invest in risky, unclear and confusing ads. Super Bowl
ads have always stressed creativity but with BlackBerry’s flat out weird ad and
Best Buy’s borderline obnoxious and aimless ad, it seems as if sense and logic are
being removed from the process creating new ads.
Infographics have been popping up in social media everywhere
recently and the buzz is all about how they educate viewers more quickly and
efficiently than traditional posts.
Infographics visually express data via the use of small
icons, bits of text and basic graphs; this seems to be the best formula to help
viewers digest content faster. With info expressed visually and usually in within
a moderate amount of space viewers are more likely to view an infographic as
compared to a basic post. With the pressure from users for faster data and instant
results, infographics seem to be the best way to grab attention.
In the world of
social-media and marketing expediting the relay of data is paramount and
infographics are a great way to boost relevance and engage a target audience. To
grab attention and engage your audiences experiment with infographics, but don’t
rely on them as a primary means of advertising. Infographics should be
supplemental to your marketing tactics!
The buzz is all about
mobile business apps! Mobile productivity and process apps went mobile in 2012
and revenue associated with them is estimated to be around $25 billion for
2012. Research firm Strategy Analytics says this number is expected to rise to
$50 billion by 2017.
The mobile experience has
evolved from simple mobile email and messaging apps to productive apps with
content authoring abilities like enterprise resource planning (ERP) and consumer
resource management (CRM).
The importance of worker productivity
on the go has driven the rapid growth of mobile business apps and has pushed
the market revenue to new highs. It’s exciting to see the ways businesses are
stepping up to the plate when it comes to mobilizing their business operations.
The mobile device has
evolved to fit each and every business need and surely the apps market should
be one to watch in the times to come.
