Infographics: The Newest Way to Digest Data

Infographics have been popping up in social media everywhere recently and the buzz is all about how they educate viewers more quickly and efficiently than traditional posts.

Infographics visually express data via the use of small icons, bits of text and basic graphs; this seems to be the best formula to help viewers digest content faster. With info expressed visually and usually in within a moderate amount of space viewers are more likely to view an infographic as compared to a basic post. With the pressure from users for faster data and instant results, infographics seem to be the best way to grab attention.

 In the world of social-media and marketing expediting the relay of data is paramount and infographics are a great way to boost relevance and engage a target audience. To grab attention and engage your audiences experiment with infographics, but don’t rely on them as a primary means of advertising. Infographics should be supplemental to your marketing tactics!

Marketers are making their way onto Pinterest

More and more research being released shows that social media is taking over and it’s a great way to help market and advertise brands. Pinterest is one of the newest social media outlets being utilized by marketers. Magazines like Better Homes and Gardens and marketers like Whole Foods have been quick to embrace Pinterest, the start-up firm that allows its users to share images by “pinning” them.

The site’s popularity among brands is noted as a prime example of the rise of visual web, along with Instagram and Facebook’s new time line feature, which like Pinterest, is heavily driven by images instead of text.

Andrew Lipsman is the vice president of industry analysis research firm comScore said, “Pinterest is creating sort of a meritocracy of what’s visually appealing. Brands are scrambling and trying to figure it out. They know it’s going to be big, but they don’t necessarily know the best way to use it.”

Better Homes and Gardens has 73 pin boards on Pinterest with a total of 47,854 people who follow them. Images from these boards were “re-pinned” (another feature of the site) on other boards 448,022 times in January alone. “To me, it’s an ideal platform for brands like ours that are really visually driven in many ways,” said Gayle Butler, the editor in chief of Better Homes and Gardens.

Another way that images make their way across the Web to Pinterest is through the “Pin It” button that is slowly making its way alongside the Facebook and Twitter share buttons that live near most digital material.

While the company does not provide any user data to publishers of brands, we do know that it is at the forefront of social media and that Pinterest is a great way to further build a brand.