Orlando Ad Market Finishes Strong First Quarter: Good Second Quarter Forcasted

Orlando ad spending has increased throughout the first quarter but despite previous quarters experiencing sluggish markets. Both TV and radio have seen spending gains in numerous categories this quarter.

TV spending was up 10 to 15 percent in January, and it’s expected to be up at least 10 percent year-to-year for the remainder of the quarter. Large categories including auto, financial, telecom and furniture have all increased spending by double-digit percentages versus a year ago, putting a squeeze on inventory.

Prime-time and news day-parts have the highest demand this year, but other day-parts will also pick up in coming months. With predictions for a strong second quarter the market should remain healthy.

Radio spending has also been ahead year over year throughout the first and second quarters, despite pricing being down as compared to a year ago. Financial, retail and auto advertisers have all increased radio spending this year.

From Dec. 6 to Jan. 2, WMGF averaged a 13.6 portable people meter rating in its holiday season, according to Arbitron, more than five points ahead of the No. 2 station WPOZ-FM, which averaged an 8.5. Stations owned by Clear Channel and Cox perform the best; In December those companies accounted for seven of nine top Orlando stations.

Florida's Job Market Continues to Grow

According to new data from the U.S. Bureau of Labor Statistics, Florida ranks number 2 in the nation for job creation.

The Sunshine State created 23,200 nonagricultural jobs in the month of August and totaled more than 28,000 new private sector jobs created. This is the 11th month-to-month positive job growth Florida has had in the past 14 months, and also the 25th consecutive month of positive annual job growth.

In another interesting report recently shared by the State of Women-Owned Business Report, Florida ranks No. 4 for the most women-owned businesses. Florida has an estimated 587,600 women-owned firms, employing 473,100 people and taking in roughly $77.6 billion in revenue. The number of women-owned firms in the Sunshine State has grown 73.9 percent from 1997-2012.