The ADDY Awards have announced their 2013 winners, among them Disney’s Yellow
Shoes Creative group and Hard Rock Café took home multiple awards.
The
ADDY Awards are organized yearly by the local chapter of the American
Advertising Federation. This group selects and recognizes the talent and hard
work that go into Orlando ads and celebrates the creative excellence and achievements in our advertising community!
The ADDY Awards are unique among advertising and creative
competitions since they include three levels of judging: local, regional, and
national. The local ADDYs are given based on the competition in Orlando,
which makes it easy to see how well local competitors do. This also allows to
local competitors to compete regionally and nationally based on their success!
BlackBerry and Best Buy are two struggling companies with a
whole lot in common when it comes to their failing business models and slump in
stock sales. Now they are also two companies who have recently given the world
two terrible Super Bowl 2013 ads which don’t seem to have much hold on
consumers.
BlackBerry’s recent introduction of its new Z10 smartphone,
which was unveiled last week was intended to keep its current customers engaged
with the brand while enticing its former customers to return. The product
itself could be what BlackBerry desperately needs to get back on track, and
with the right ad campaign, they could have done so. But instead of showing
consumers what their product does, BlackBerry did a full 180 and gave us this
monster of an ad.
Meanwhile, Best Buy featured an ad which portrays Amy Poehler as
a shopper, harassing a sales associate with personal questions. The ad has
hints of humor but confuses consumers with non-direct messages and endless
questions on what seems to be hundreds of products. With the tagline, “Thousands
of Experts Ready to Help,” One would think the commercial would showcase the
expert actually answering questions, instead our expert stands dumbfounded and speechless
in the wake of the inquisitive tornado that is Amy Poehler.
With Super Bowl 2013 ads being said to average $4 million
dollars for each 30-second spot, big box stores like Best Buy battling online competition,
and BlackBerry fending off the ever growing iPhone following, it is clear that
neither company should invest in risky, unclear and confusing ads. Super Bowl
ads have always stressed creativity but with BlackBerry’s flat out weird ad and
Best Buy’s borderline obnoxious and aimless ad, it seems as if sense and logic are
being removed from the process creating new ads.
Infographics have been popping up in social media everywhere
recently and the buzz is all about how they educate viewers more quickly and
efficiently than traditional posts.
Infographics visually express data via the use of small
icons, bits of text and basic graphs; this seems to be the best formula to help
viewers digest content faster. With info expressed visually and usually in within
a moderate amount of space viewers are more likely to view an infographic as
compared to a basic post. With the pressure from users for faster data and instant
results, infographics seem to be the best way to grab attention.
In the world of
social-media and marketing expediting the relay of data is paramount and
infographics are a great way to boost relevance and engage a target audience. To
grab attention and engage your audiences experiment with infographics, but don’t
rely on them as a primary means of advertising. Infographics should be
supplemental to your marketing tactics!
In 2012, there were increased developments for marketers. Social media sites, such as Facebook, created a massive mobile advertising business. Now the question is, what does 2013 have to offer? Advertising experts got together to show marketing predictions for the year to come.
The first strategy experts explored was “Mobile-First Strategy.” Facebook and Google are two sites responsible for the mobile ad spending tripling to $4 billion in 2012. According to eMarketer, “we expect mobile ads to increasingly become the top priority for advertisers on digital, rather than desktop.” This is the result of consumers spending more time and money on mobile devices.
Next experts explored the revision of “Banner Ads.” Banner ads do not work well on mobile devices, which has lead companies to reconsider using them. However, the ads will not be going away for good, instead businesses are working on a more creative way to post them and become user friendly.
