Facebook Marketing Mistakes to Avoid

With more than 900 million people utilizing Facebook, it’s crucial to implement marketing ideas to the best of your benefit. Most companies have no problem figuring out best practices and trends, but along with this comes things you absolutely shouldn’t do. Here are a few tips on how to not make these mistakes:

1. Not completely filling out the page
Although this may seem obvious, many companies still forget to fill out the page completely. Be sure to include hours, address, phone number, and pictures to get the most out of your page.

2. Not following Facebooks rules for cover photos
Cover photos are not allowed to include information such as pricing, a call to action, or contact information. This is a simple mistake a company can make when trying to promote their business. Instead, post a picture that represents your brand.

3. Refrain from Facebook contests
Although it’s somewhat of a grey area, any type of contest run on Facebook is illegal. All contests and giveaways  must be administered through Apps within Facebook.

4. Over posting
When it comes to Facebook, less is more. Consumers don’t want to be bombarded with posts and information. Start out with two posts a week, and customize a schedule to see what works best for you.

5. Too much text
Keep it short and sweet! Research shows that consumers are most responsive to posts between 100 and 250 characters, or one to two lines of text.