Marketing Predictions for 2013

In 2012, there were increased developments for marketers. Social media sites, such as Facebook, created a massive mobile advertising business. Now the question is, what does 2013 have to offer? Advertising experts got together to show marketing predictions for the year to come.

The first strategy experts explored was “Mobile-First Strategy.” Facebook and Google are two sites responsible for the mobile ad spending tripling to $4 billion in 2012. According to eMarketer, “we expect mobile ads to increasingly become the top priority for advertisers on digital, rather than desktop.” This is the result of consumers spending more time and money on mobile devices.

Next experts explored the revision of “Banner Ads.” Banner ads do not work well on mobile devices, which has lead companies to reconsider using them. However, the ads will not be going away for good, instead businesses are working on a more creative way to post them and become user friendly.

How Online Shopping Effects Dealership Traffic

According to AutoTrader.com, online shopping leads buyers to visit fewer dealerships than in the past. Whereas people used to visit multiple dealerships and look at any number of cars, car buyers have been given the opportunity to browse inventories online, find and compare prices all without leaving the comfort of home. AutoTrader explained that current buyers spend an average of 11 hours shopping online and just 7 hours offline and in dealerships when searching for their next vehicle.  

On a positive note, online shoppers who do head out to purchase new vehicles are willing to travel further to dealerships they would not have ordinarily considered. The pull of dealerships from further distances seems to have increased with the influx of online shoppers in their searches for the best deal. The convenience of the internet leads to a need for an interactive dealership website which can offer pricing, tools for comparison and an accurate inventory with an emphasis on directions to the physical address. This is just another example of how the age of technology is changing how consumers shop.  

Powerhouse USA Announces a Promotion and Two Team Additions

The Powerhouse Family is happy to announce the promotion of Miss Megan Neuner!
Megan has earned the new title of Internet Marketing Manager and has been given new responsibilities including management of client relations and budgets. Miss Neuner also oversees the work of two new hires, Amanda Carr and Sydnie Cobb.

In November Amanda and Sydnie were brought on to work as Internet Marketing Coordinators. While Sydnie works primarily on maintaining web presence and social media she also aids in internet marketing and advertising campaigns. Amanda works on composing client materials for the media outlets and assists with web presence and media as well.

We're happy to welcome Amanda and Sydnie to the team and look forward to working with them!