More and more research being released shows that social
media is taking over and it’s a great way to help market and advertise brands.
Pinterest is one of the newest social media outlets being utilized by marketers.
Magazines like Better Homes and Gardens and marketers like Whole Foods have been
quick to embrace Pinterest, the start-up firm that allows its users to share
images by “pinning” them.
The site’s popularity among brands is noted as a prime
example of the rise of visual web, along with Instagram and Facebook’s new time
line feature, which like Pinterest, is heavily driven by images instead of text.
Andrew Lipsman is the vice president of industry analysis
research firm comScore said, “Pinterest is creating sort of a meritocracy of
what’s visually appealing. Brands are scrambling and trying to figure it out.
They know it’s going to be big, but they don’t necessarily know the best way to
use it.”
Better Homes and Gardens has 73 pin boards on
Pinterest with a total of 47,854 people who follow them. Images from these
boards were “re-pinned” (another feature of the site) on other boards 448,022
times in January alone. “To me, it’s an ideal platform for brands like ours
that are really visually driven in many ways,” said Gayle Butler, the editor in
chief of Better Homes and Gardens.
Another way that images make their way across the Web
to Pinterest is through the “Pin It” button that is slowly making its way
alongside the Facebook and Twitter share buttons that live near most digital
material.
While the company does not provide any user data to
publishers of brands, we do know that it is at the forefront of social media
and that Pinterest is a great way to further build a brand.
