Wednesday, February 6, 2013

Super Bowl Ads that Confused Us All


BlackBerry and Best Buy are two struggling companies with a whole lot in common when it comes to their failing business models and slump in stock sales. Now they are also two companies who have recently given the world two terrible Super Bowl 2013 ads which don’t seem to have much hold on consumers.
BlackBerry’s recent introduction of its new Z10 smartphone, which was unveiled last week was intended to keep its current customers engaged with the brand while enticing its former customers to return. The product itself could be what BlackBerry desperately needs to get back on track, and with the right ad campaign, they could have done so. But instead of showing consumers what their product does, BlackBerry did a full 180 and gave us this monster of an ad.

Meanwhile, Best Buy featured an ad which portrays Amy Poehler as a shopper, harassing a sales associate with personal questions. The ad has hints of humor but confuses consumers with non-direct messages and endless questions on what seems to be hundreds of products. With the tagline, “Thousands of Experts Ready to Help,” One would think the commercial would showcase the expert actually answering questions, instead our expert stands dumbfounded and speechless in the wake of the inquisitive tornado that is Amy Poehler.

With Super Bowl 2013 ads being said to average $4 million dollars for each 30-second spot, big box stores like Best Buy battling online competition, and BlackBerry fending off the ever growing iPhone following, it is clear that neither company should invest in risky, unclear and confusing ads. Super Bowl ads have always stressed creativity but with BlackBerry’s flat out weird ad and Best Buy’s borderline obnoxious and aimless ad, it seems as if sense and logic are being removed from the process creating new ads.

No comments:

Post a Comment