According to AutoTrader.com, online shopping leads buyers to
visit fewer dealerships than in the past. Whereas people used to visit multiple
dealerships and look at any number of cars, car buyers have been given the opportunity
to browse inventories online, find and compare prices all without leaving the
comfort of home. AutoTrader explained that current buyers spend an average of
11 hours shopping online and just 7 hours offline and in dealerships when
searching for their next vehicle.
On a positive note, online shoppers who do head out to
purchase new vehicles are willing to travel further to dealerships they would
not have ordinarily considered. The pull of dealerships from further distances
seems to have increased with the influx of online shoppers in their searches
for the best deal. The convenience of the internet leads to a need for an
interactive dealership website which can offer pricing, tools for comparison
and an accurate inventory with an emphasis on directions to the physical
address. This is just another example of how the age of technology is changing
how consumers shop.
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